The Question “How to get CRAZY Engagement on Facebook” is a Question that has been and will be asked many times in the Future. So I wanted to take the Opportunity and give you Tips that you can implement today to build a highly Engaged Community on your Profile and also on your Fan Page.
So what is the Definition of Facebook Engagement? Facebook defines it like this: “People engaged is the number of unique people who've clicked, liked, commented on or shared your Page posts.” Same applies with your Profile.
What does Post Engagement mean to You?
Engagement posts not only reflects your Brand's Ability to Capture User's Attention and create a Connection with your Content, but it also determines on how many People see your Posts.
When User's Engage, there Action will appear in their Timeline and make you visible to their Friends, which contributes to awareness for your Brand.
Post Engagement even play a bigger Role in who sees your Posts, because it is a major Factor in Facebook's Edge Rank algorithm which determines which News Feeds your Posts get displayed in and ultimately, how many User's you are able to reach.
Engagement can also tell you a lot about your Audience. It will show you how much quality is in your Posts and what your Audience is Interested in.
Increase Facebook Engagement
Increasing your Facebook Engagement is a Mission you will only accomplish over time and if you are willing to think outside of the Box. No one wants to read about your Products all the Time and see Product Pictures in fact that will actually drive People away from you. Remember People come to Facebook to like, share and be entertained.
Take 10 Minutes out of your Day and start engaging on Peoples Posts! Don't get lost in the Facebook World because as soon as you know it you will have spend a hr on Facebook reading without having done what you need to do to bring your Business forward! So go out there and take a view Minutes out of your Day and start liking and commenting on their Posts to make them feel good about themselves and you will see these People will return the favor.
Before you Post keep 2 Words in Mind: Does this Post spike “curiosity” and “urgency” both used in combination are very Powerful!
Links in your Post: Try not to post links in your Posts all the Time because that is going to take your Audience away from Facebook. Now you would think great this is what you want but in reality People wont Comment or like your Post which will not help you to increase engagement on your Facebook Page / Profile. Keep posting links to a bare Minimum. Of course if you are a Blogger you want to pull People to your Blog but then the rest of the Day don't post any Links.
So here are 8 Ways on How to get Crazy Engagement On Facebook
#1 Ask Questions
Questions are a great Way to Spark a Dialogue with your Fans. It is probably the easiest Way and one of the best Methods to get People respond to your Posts by asking Engaging Questions.
There are many Types of Questions that you can ask you Audience. Here are some Facebook Engagement Post Ideas:
Timing is really important when it comes to posting on Social Media does not matter which one you are using. Imagine Updating your Wall or Page when everybody is at work or maybe asleep because you are in a different Timezone. It would be better if you would Post in the Times were be are Home from Work or are in Transit. Those are the best Times were People will check their Social Media for Updates.
When you go to your Business Page on Facebook you can look at the Times when your Audience is the most active and look at other Information that is important to get to know your Audience! There are also different Websites that you can utilize to get more Information on your Audience especially the timing.
We have all heard the saying is worth a thousand Words right? On Facebook a Picture is more worth then that!
Photos are probably my most favorite Way's to build Engagement because they stand out more compared to a Status Update or posted Links. Photos catch Peoples Attention if they are catchy. I have to admit that when I am scrolling thru my News Feed on Facebook I sometimes over read Status Updates and stop when there is a Image or a Video.
You have maybe seen these Kind of Pictures recently on Facebook? And let me tell you they Work! These kind of Pictures have the most likes, comments and shares! So start thinking outside of the Box and create your own Images like this!
Split Test it and you will see that you will get Way more Engagement on a Picture then on a Status Update with the same exact Information. And by that I mean Value not your Product Info!
#4 Facebook Contest
Contest are another great Way to increase Facebook Engagement because not only does this reward loyal Fans, but it also creates excitement and get your Audience to come back to your Page frequently to check if they have won.
There are many Types different Contest that you can do all with the Outcome to get more likes, comments and shares for your Page. You need to make sure that it is Challenging so you get the most Engagement. You want to create a Contest that requires a written Tagline in the Comment Box!
#5 Crowd-source For Answers
Rather then answering Questions by yourself, why not get your Fans to help others who are in need of Tips and advice?
You could update your Page with Questions you might be receiving from your Followers and have other Followers comment on that. The Idea is to crowd source for Tips and Suggestions from your Fan Base, which in turns helps other fans out. Watch how engaging your Fan base can be when you brand presents them with something they can relate well with.
#6 Call to Action
Call to Actions help Marketers drive their Audience to respond the Way they want to.
One thing that most Business Owners or Marketers tend to miss when they Update their Facebook Page is not having a “Call to Action”. Your Audience tends to respond better when they are given a specifics as to what to respond to.
What to you want People to do? Do you want them to Comment? Click the Like Button? Share something with their Friends?
You can use Sentences like: Like this IF____ or click Like if you____ or give them other Instructions. But make sure that it is in the most non resistant Way possible.
#7 Facebook Ads
Only a small Fraction will see your Facebook Fanpage Update, so what you can also do to increase your Page Engagement is to prmote it by using “Boost Post” and select People that like your Page and their Friends which will help you get a grater reach.
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#8 Frequency of Posting
A frequency on posting has also shown to have an effect on Facebook Engagement.
Researches have shown that Pages that have posted one or two times a Day receive 40% higher user engagement compared to Pages posting 3 or more times a Day. That shows that it is not about the Quantity but about the Quality of your Facebook Wall Posts. ( Fan Page )
What works for one does not work for the other. However these Guidelines are proven to have helped increase engagement because all of them utilizes content that engages with your Audience on a Personal Level. So you need to Test what works for you and your Brand. Find out how your Audience reacts to which Strategy and you will be Golden!
Underneath the Line you need to be consistent. Don't make one Post and think that the World will change for you in a Day. Building a Home Base Business takes time and hard work. Stick with it and push thru and you WILL see Results!
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