Build an Active Community on your Blog to make it Successful, have more Reach and Influence. Blogging is the best Way to build a engaged Community away from Social Media were your Posts get lost over time. Your Blog can always be found and so your Content that you spend so much time on creating day in and day out.
I don't understand why so many Entrepreneurs that want to build a successful Home Base Business are running away from the Fact that it is important to have a Blog. Think about this for a second… How much reach could you have if you would have a Blog? You could be found by those that are not on any Social Media Platforms and found by those that you are not connected with on Social Media. Just think about this for a second… powerful isn't it?
Besides the Point that with the Content that you create you can give Value and Help People with your Products. You can talk about what you are passionate about inspiring People and helping them along the Way. Giving out Value and helping People that is what will make success in your Business in the long run. Of course you can make that quick Sale but if you want to archive a Successful Business you will have to do more then you are currently doing.
So if you have already decided to run a Blog or if you are thinking about it let me share with you how you can build a active Community with your Blog.
You want to keep your Audience involved in your Posts because it will help you build a Relationship with them and also help you get better rankings in Search Engines like Google.
There are 7 Ways to Build a Active Community on your Blog
Be Human and make your Blog a Hangout Spot. If somebody Comments on one of your Posts simply reply and engage with them starting a conversation. Show them that you are engaged and that you care. Make them feel Welcome to your Blog and show them that Conversations are Welcomed. You want to treat your Audience as they would be standing in front of you in Person with Love and Respect.
Write for your Blog Readers
The Goal is to keep your Readers around and engaged for the long hall so writing your Paragraphs readable and fun is a must. Make it easy to read and don't over complicate things. It is easier to write in your Words then using all these Technical and complicated Words. You want to write it as you would be talking to them in Person. Always write your Post like your Speak.
Your Titles need to be Powerful and Spike Peoples interests. You want your Title to be captivating so when you share it on Twitter for Example it will want to make People click on the link. The Title alone is already a Powerful Statement.
Blogging defeats many Purposes which one is getting People on to your Email List so you can market to them. People need to be exposed 7-10 Times before they make a buying Decision. Your List is your most valuable Asset that you can have. You can grow your List by offering a Newsletter so People get your newest Updates or you can send them to free Training etc. be creative! You should include a Lead Magnet after every Post. Along with that you should make sure that you have the Social Media Share Buttons installed as well so People have the Opportunity to share if they found Value and Joy in your Post. That will help you stay engaged and get more reach. Encourage them in your Post to Share! Be careful though that it does not sound demanding.
Asking Questions will make your Reader think and come up with a Thought or Opinion depending on what you are asking making your Content interesting. Remember it is not about you, it is all about your Reader! In Order to create that you have to let People express themselves. Asking Questions and reading the Responses also will give you a good feel on how good is your Post and if you should write a Blog Post like that again! Besides the Point that you get to know your Audience! Make the Questions Interesting so your Audience gives you Feedback. This will build a emotional Connection with your Brand. They will be more open to share your Post, buy or even sign-up with you.
Give your Readers something they can depend on. If you are consistently giving out Tips that makes your Readers eat it up they will be looking for more and more. You want People waiting for your next Post to come out because you are giving out so much good Info. Giving them Nuggets that they can actually use and help them. The more Value you give the more People will stay engaged.
You need to encourage People to stick around and stay engaged. Which don't mistake that with Convincing! We are not in this Industry to convince so don't waist your Time. You want your Audience to get cosey, you want them to fix a Tea or Coffee and just come on your Blog, Chill and Stay for a while and read some Articles. In order to accomplish this you can start interlinking some of your other Posts that you have done about the same Topic! Important: It needs to be congruent. You can also go back to your older Posts and update them with the new Update as well. In the End you want to encourage your Readers to stick around.
Create Community focused Projects
This can be anything you can think of. Make a Challenge for Example “30 Days of Fun Photo Ideas or Book Club. Think outside the Box! What Interests you? What is your Blog about? So find a Way to mash those two in a Way that is engaging for your Readers.
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